Senior Business Decision Makers (BDMs) and Technical Decision Makers (TDMs) in the large pharmaceutical and biotech organisations.Microsoft can help pharmaceutical and biotech companies accelerate their drug development process by providing standards-based tools such as the Office System and Windows Server System. Strategy: The Windows Server System (WSS) Line of Business (LOB) campaign was designed to be an emotionally engaging campaign to improve the awareness and perception of WSS-based vertical solutions within specific industries. It was intended to give BDMs greater context and understanding of how WSS, coupled with partner applications provide the best solutions to address industry’s needs.