Brief: To grow a database for Microsoft and promote a new product.

Target audience: 93% male software programmers, who own Microsoft software.Solution: Amusing animations helping to virally spread visits to the site and therefore grow Microsoft’s database.

The look and feel tying directly into the ‘robot’ and ‘football’ theme of the Robochallenge competition. The competition offers a prize to travel to the USA to see robots playing football.

2 videos were created and then released at a months interval.Results: The core database was expanded 2.3. Average visits to the site were 3.9 times and average viewing time on site was 3.7 minutes