Dynamic data lies at the heart of IBM’s e-business on demand solution. Every stroke was captured by the IBM and then transmitted to Wimbledon’s customers in less than five seconds. Using Wimbledon as a live case study the agency solution produced an integrated campaign demonstrating IBM’s capabilities. It included press, direct mail, email, digital–specifically a live feed screensaver and banners delivering results, statistics, news, radio (a media first) and web cam images to users. Another media first included a plasma screen Wimbledon Scoreboard poster, which delivered match results in six London rail stations reaching 21 million people.

As part of an integrated programme, this activity helped contribute to an overall increase iQ2 2003 pipeline revenue of 70% against the same period in 2002.