The solution was simple, avoiding IT jargon and adopting a straightforward tonality, which was informative and direct. The piece visually demonstrated that choosing the correct software can sometimes be clouded by a number of factors. But with SAP it couldn’t be clearer. The offer included a free software demo CD and a chance to win VIP tickets to this year's Grand Prix.

As part of an integrated campaign this mailer made Softworld 2003 a great success for SAP. They achieved their largest presence onstand to date with an increase in footfall of 33% versus the same time last year. Anecdotal feedback from Customers and Business Partners was positive, all commenting on standout and timeliness.