We created posters, essentially window stickers, that played with the translucency/opacity of the materials, and backlighting, to simulate a raw chicken getting cooked. These not only caused a stir with the people who witnessed the little phenomenon – they also demonstrated very literally, the process of “cooking with light”; thus meeting the objectives of simultaneously attracting attention and introducing a new technology.The ads were fitted into LRT windows, and what visually happens inside the oven magically changes as the LRT travels. When underground, the chicken in the oven appears raw. When the LRT stops at light boxes or emerges from tunnels, the chicken, backlit, actually looks browned to perfection. It’s a live TV cooking demonstration using nothing more than an oversized window sticker and sunlight. It hardly cost a thing. IT CANNOT BE IGNORED.

By doing it the old-fashioned “sale by demonstration” way, we had commuters glued to the “show” gasping every time the LRT emerged from a station or tunnel. LG showroom visits more than doubled during the short promotional run, and initial SolarDOM oven units sold out in two weeks.