To develop the new packaging design for the premium desserts platform based in Mexico, delivering local home made desserts such as ice cream.

The design should deliver a home made/artisanal tone of voice with the sophistication of a premium product.

TARGET: Montessori Moms: They want a positive & affective relationship with kids and look for the balance between love, education, nourishment & fun with an everyday smile.

The approach for the line was to use a background as an old recipe as the ice cream was made from it and instead of showing a large and fake appetite appeal for the desert, we've chosen to bring a small portion besides the ice cream ready to eat and letting the appetite appeal overcome through the color, the typeface and finally by the dessert.

As soon as they were out to the market, a large rollout work was commissioned to several other countries of Latin America.