The target student has a flat-mate as in many cases, they study far away from home. Is there a better incentive than winning the rent of the flat you choose for a whole year?To participate it was only necessary to collect the pincodes located inside the pack and send them by mail or introduce them in the promotion's website. It's that easy.The more Sopinstant you consume, the higher the chance to win the flat. Hundreds of gifts such as MP3s, cups, and product sets could also be won online.

Despite the great impact and success obtained with product rotation, we are not allowed to share the results as it is considered confidential information. However we can publish, that there were over 350,000 visits to the website.