Our challenge was to demonstrate that Hyundai is redefining efficiencies, not just in the cars they make, but in everything they do. Current consumer perception in Canada is that they are affordable vehicles but lack quality and design. We needed to educate people that Hyundai's vehicles are not only affordable but dependable and beautifully designed, and most importantly, are leading the industry in fuel-efficient technologies. To do this we created an entire commercial campaign and YouTube channel that yielded 96% less CO2 emission than a traditional production of the same scope, and by investing in carbon offset credits for the remaining 4%, we were able to make the entire production with absolutely no carbon footprint.