Cannes Lions
MACHINE HEAD, Santa Monica / SONY / 2010
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Description
A boy embarks on a journey through a series of scenarios that represent areas of entertainment that Sony is involved in. He is drawn into an alley then falls into a Sony electronics lab. He then he appears in the "2012" movie, then in a computer game. Finally, he ends up on a stage in a Hey Monday band concert before being brought back to the street.
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