Puppies are a classic pick up trick, guaranteed to make a girl smile. Knowing this, two guys set out to test which breed of puppy does it best. They simply attach the Sony Ericsson Cybershot to puppies’ collars. The puppy that gets the most smiles per hour wins.A trailer of this experiment was seeded on mobile/tech and entertainment websites that 18-30 year old guys visit regularly. The trailer brought them to puppypullingpower.wordpress.com, a blog where they could watch the films, look at the photos of the girls taken from the puppy’s perspective and research the new Sony Ericsson Cybershot.Our desired outcome was to hold guys captive with pictures of smiling girls while they simultaneously learnt about the phone feature.