Cannes Lions
HAKUHODO KETTLE, Tokyo / SONY / 2007
Overview
Entries
Credits
Execution
To communicate these characteristics, a chandelier made with 100 mobile phones was displayed. In addition to the 100 mobile phones, 4000 Swarovski crystals were used.
Outcome
As a result, 200,000 consumers gathered to see the chandelier, it received attention from various news programmes.
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12 items