Cannes Lions

SONY ERICSSON W43S

HAKUHODO KETTLE, Tokyo / SONY / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

To communicate these characteristics, a chandelier made with 100 mobile phones was displayed. In addition to the 100 mobile phones, 4000 Swarovski crystals were used.

Outcome

As a result, 200,000 consumers gathered to see the chandelier, it received attention from various news programmes.

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