On the top of the worldThe chosen magazine was VEJA and what we did was a 4 piece add that began “invading” the first consumer letter pages. This first piece was positioned as if cut in between the published letters. The following page had a podium format add, double page size, with W910 on the top, always surrounded by the letters. To wrap up, a packshot page.This campaign was also aired in Brazil’s major newspapers.

This campaign was very efficient to help Sony Ericsson obtain higher evaluation marks, regarding innovation, in specific telecom market researches. Which means that Sony Ericsson is perceived, more and more, as an innovative, updated brand.