Turn something worthless, into something worthwhile. An old mobile phone, into valuable funding dollars.

To stand out from other charities, we made it clear we weren’t interested in people’s money.

The promise was simple, you donate your old mobile phones, we’ll build specialised youth cancer centres.Every element of the campaign became a call to action to donate old mobile phones through our pre-paid envelopes or at youcan.org.au.Each mobile phone donated will be recycled, bringing in a return of up to $10 and play its individual part to helping raise money to build youth cancer centres all across Australia.

In the first month 50,000 phones were donated and we ran out of envelopes after 3 weeks. ROI is outstanding. Each envelope cost 3 cents and yielded up to $10 return per phone making a very successful fundraising method.Projected funds raised are over AUS$15 million. The Australian Government has committed to matching our $15 million enabling us to build youth cancer centres across Australia, turning the statistics around for these young Australians. Total reach 8,027,319 in the first four weeks. (Hausmann Communications 20/4/10).Received $500,000 worth of free media coverage via Starcom.Total production budget of $50,000 Australian dollars.