Manning Gottlieb OMD conceived a radical new programming concept to create 'The Third Place' in the minds of music-led opinion formers.'The Third Place' is PlayStation 2's consumer proposition and is founded upon the range of emotions delivered through the PlayStation gaming experience. We all have our own 'Third Place'. It is totally subjective and based on our emotional needs at any one point in time.The challenge was how to bring this to life through a non-gaming media and entertainment experience.