The new walkman is focussing on its Branded Contents offered online and the power of information spreading virally. With the new and innovative walkman, a user can view TV, and record the contents as well. Therefore, we focused on the recording function, the most unique feature of the product. When a portrait picture is sent to the website, it will be processed into a movie within seconds. The figure on screen, wearing a walkman, will passionately sing and head bang with the music. Such doppelganger of oneself will enter the web society, and virally spread throughout internet beyond to real world.Judges: watch in FireFox