Honda CR-V has scored 5 stars in the recognized Euro NCAP test and is therefore a car with great safety features. But in a world where consumers are used to the same scare campaigns over and over again, we needed to communicate car safety in a different and surprising manner.

We therefore made three radio spots, turning the story of car safety on the head. The main characters in the three radio spots are all involved in car accidents, which, despite lasting moneys and rehabilitation, end up enriching their lives. In the end, however, it is revealed that none of this happened because the main characters all drove Hoda CR-V and were therefore safe and well protected during the accident.