Cannes Lions

SORRY I SPENT IT ON MYSELF

ADAM&EVEDDB, London / HARVEY NICHOLS / 2014

Film

Overview

Entries

Credits

Overview

Description

Christmas is all about giving, sharing and caring. But not at Harvey Nichols the UK’s leading luxury fashion retailer. It’s all about me, me, me. To help our customers out, we invented a new line of products for the festive season. The 'Sorry I Spent It On Myself' Gift Collection. A range of budget presents that we created so people could spend less on others. And more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online. The commercial shows these gifts being given and the consequences that go with it.

Execution

It’s always difficult to cast for comedy as everyone has a different sensibility to what is funny and what works. For the comedy to work here it was extremely important to find actors with the same sense of comic timing which meant it was harder to match- make the families/ couples.

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