Skol, the most popular beer in Brazil, wanted to show its consumers that selling quality beer is not enough: they also go the extra mile so that nothing can ruin the magic moment that is to drink beer with friends. Our challenge was to seek an innovative, modern, technological and fun way to prove, valorizing its e-commerce, that the brand is always together with the consumers, never lets them down.

Since the biggest catastrophe, general chaos, the end of the world for those who love gathering their friends is to run out of beer in the middle of the party, we created SOS SKOL. An emergency system that allows an epic rescue: the consumers just needed to break the glass, press the button, and in a matter of minutes a delivery guy would show up with the beer at their door. Connected to the internet through Wi-Fi, SOS SKOL would automatically place a pre-setted emergency order at the brand’s online delivery site. This way, we connected SOS SKOL, an offline product, to Skol’s e-commerce with the push of a button.

The units of SOS SKOL were delivered to the most faithful admirers of the brand. Consumers who buy frequently via e-commerce, interact on the social networks, etc. Other units were also sent to influencers.

A few hundred units were produced and distributed over a month.

Consumers loved SOS SKOL. The e-commerce sales volume increased even more. And, with this initiative, which is part of a brand movement, Skol is once again seen as modern and innovative.