By hiring 3 fastest runners in Taiwan, and from their running speed to prove that the current AED coverage in Taiwan cannot allow them to complete the save under 5 minutes.

1. The location sets in residential neighborhood, not the public places.

2. 3 fastest runner is a prove that the AED is way too low.

3. Create the sense of danger that “even the fastest runner is no match for one AED in my building”.

- Implementation: Internet as main communication conduit to maximize the result -

- Timeline: 9/5/2016~19/6/2016

- Placement: Youtube

- Scale: USD 33,400 (production cost excluded)

- Human Impact: News about AED began to circulate in web forums, news sites, and Facebook after campaign kicked-off.

- Reach: YouTube view 1,143,667, 114% achievement rate.

- Engagement : Phone inquiries increase 159% after campaign kicked-off.

- Sales: Sales rate in crease to 168%

- Achievement against business targets: Keyword search ranking move up drastically through keyword buy and video design.