83% OF NGOs STRUGGLE TO SECURE CONTINUOUS FUNDING

While several NGOs provide aid, sustaining funds is a recurring challenge, making it even harder for victims to get access to help.

PEOPLE AFFECTED BY SOUNDS OF CONFLICT

The #1 trigger for their PTSD episodes are sounds, noises from the simplest and most mundane, everyday items such as vacuum cleaners, and electric razors take them back to their trauma.

INSIGHT: While the production and entertainment are creating and using millions of sound effects everyday, similar sounds, experienced on a daily basis, are a source of daily trauma for the PTSD victims.

Sixieme Son, one of the world’s leading sound design companies aimed to use their credentials and expertise to harness the meaningful power of sound. What if the sounds that drive trauma can become an entirely new way to fund organizations that support the victims' healing?

Sound Affects

The world’s first sound effects library that converts royalty rights into reparation rights.

To support NGOs dedicated to assisting trauma survivors, Sixieme Son used foley techniques to create a library of sound effects made from everyday items - the very sounds that could trigger PTSD amongst the victims.

With an array of sounds ranging from gunshots to explosions, sirens, and helicopter whirs, the collection is ideal for frequent users of sound effects clips in entertainment, advertising, and audio-visual productions.

Behind each sound, was a real story of trauma like Ferhana’s, a refugee from Kabul, who finds that the hum of her aunt’s sewing machine triggers memories of tanks tearing through her neighborhood. By purchasing that track, buyers could directly support her and others like her through the partnership with the UNHCR and the IFRC.

The funding would lead to therapy to help provide relief to PTSD victims.

THE SURPRISING TRUTH:

IF YOU CAN’T SEE IT, IT’S NOT WORTH DONATING.

Victims of conflict are left with mental, phycological and emotional scars that very rarely trigger the same response from the potential donors. And while NGO’s providing aid, healthcare, food or utilities-support are at the forefront of media coverage, victims of conflict suffering from PTSD are overlooked.

STRATEGIC BREAKTHROUGH

Millions of sound effects are downloaded from audio libraries and used every day by content creators, production houses and the entertainment industry.

WHAT IF THIS INDUSTRY BEHAVIOUR CAN BECOME AN ENTIRELY NEW AND SUSTAINABLE DONATION MECHANIC, TO SUPPORT THOSE AFFECTED BY SOUND TRAUMAS?

STRATEGIC PROPOSITION

Turn sound triggers from a source of trauma into a source of support.

Using foley techniques, we created a library of sound effects exclusively from everyday items that mimicked PTSD triggers.

Each sound reflected a real story of a traumatic experience. Out of respect for the victims who shared their stories, every detail of each soundtrack was carefully crafted, taking into consideration their descriptions of exactly what occurred in the events they described.

And just like that, a sewing machine became a passing tank, a water stream transformed into an explosion, bubble wrap mimicked gunshots, and traumas that caused pain became a form of healing for those who suffered.

A highly targeted campaign invited media, entertainment, and production communities to our library, where they could download the sounds, with 100% of proceeds directed to NGOs supporting PTSD victims from conflict zones. By choosing Sound Affects, buyers could not only enhance their creative projects but also contribute to the healing journeys of PTSD victims.

32% Response rate from companies engaged

36.3K Downloads

3.4M Earned media

+88% Increase donations to NGO's vs. usual donations