Cannes Lions
DIM'CANZIAN'FACCI, Sao Paulo / AUDIO BOUTIQUE / 2012
Overview
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Credits
Outcome
After the action was accomplished, 70% of the creative directors that were participating called Audio Boutique thanking them for sending the box, praising the action and requesting their portfolio. The biggest creative directors in the market talked about the campaign, tweeted about the box and published small videos and photos on the internet.The repercussion was extremely positive and produced 40% increase budget requests by agencies that had never worked with them.
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