Cannes Lions

SOUND EFFECTS FROM VEGGIES

CREATIVE JUICE\BANGKOK, Bangkok / BURG BARN BURI / 2016

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Overview

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Overview

Description

Children love stories. We can leverage this universal truth to persuade children to eat their vegetables by using a story, a very unique story. They can create sound effects for this story by biting and chewing their veggies.

Execution

We have created a label that has instructions and a story. While a child reads the story, he/she follows the instructions and creates sound effects by biting and chewing vegetables.

For example, the sound of a car crashing would be created by biting carrots and the sound of a sword fight would be made by chewing bell peppers.

Outcome

EAT BURGBARN has become a well-known solution for families with "greens-hater" children.

The sound of crying children who were once forced to eat vegetables has now changed to the happy chewing sound of children who are growing healthily.

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