Cannes Lions
CREATIVE JUICE\BANGKOK, Bangkok / BURG BARN BURI / 2016
Overview
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Description
Children love stories. We can leverage this universal truth to persuade children to eat their vegetables by using a story, a very unique story. They can create sound effects for this story by biting and chewing their veggies.
Execution
We have created a label that has instructions and a story. While a child reads the story, he/she follows the instructions and creates sound effects by biting and chewing vegetables.
For example, the sound of a car crashing would be created by biting carrots and the sound of a sword fight would be made by chewing bell peppers.
Outcome
EAT BURGBARN has become a well-known solution for families with "greens-hater" children.
The sound of crying children who were once forced to eat vegetables has now changed to the happy chewing sound of children who are growing healthily.
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