Situation:

At least 769 migrants have lost their lives or disappeared in the Mediterranean Sea while trying to reach the Spanish coast in 2018.

Brief:

Raise awareness about the migration real dangers and difficulties when crossing the Mediterranean.

Objectives:

Transform the seashell’s content into culture by generating conversation.

Making stories connect with people in an innovative and surprising way.

We placed sonorous seashells along Spanish coasts, that when you place them next to the ear, the sound they will play is not exactly relaxing beach waves, but the stories of the people who crossed the Mediterranean Sea searching for a safe haven, told by the survivors themselves.

Generating a cultural tension by taking an everyday object we expect to use in a certain way and change it in order to make the person who listen live a non-expected experience, making a much bigger impact in our audience.

Implementation: Placing special seashells that will play “The Other Sound Of The Sea” along Spanish coasts.

Timeline: We recorded testimonials of real survivors that crossed the Mediterranean Sea and we posted them in a radio online, then these audios were transmitted to an audio chip placed in the seashells. These special seashells, where placed along Spanish coasts and when someone listened to them, a tweet was posted with this testimonies, creating the first and unique Sound Thread in Twitter.

Placement: Spanish coasts and Twitter.

Scale: More than 50 seashells were placed along Spanish coasts, with 8 Twitter Sound Threads a radio and videos.

Impact +50M.

Reach +4M

Views +2.5

Interacctions: 200K

3,5K Earned value estimated (just social media): 2.600.000€.