Cannes Lions

Soundcircus Casefilmband

N=5, Amsterdam / SOUNDCIRCUS / 2016

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Case Film
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Overview

Entries

Credits

Overview

Description

We helped Dutch creatives with their yearly struggle: finding the perfect music for their case film. That’s why Soundcircus introduced ‘The Soundcircus Casefilmband’. A composite band for one day only. They composed, played and produced the perfect soundtrack for case films. Live and on the spot. This way Dutch creatives could get to know the studio and see for themselves that Soundcircus is the right place for music as well.

Execution

We created a Facebook event and invited Dutch agencies and creatives to take part.

Since the Casefilmband needed to compose, play and produce everything in one day, five agencies were selected to get their case film sound recorded. In this way we were able to guarantee the quality of the music. Behind the scenes footage and music snippets were shared on the Facebook page during recordings. In this way creatives who weren’t selected, were still able to see the qualities of Soundcircus.

Outcome

Everyone who signed up for the Casefilmband learned Soundcircus is a sound studio for complete music productions. Selected teams worked closely with Soundcircus employees and were able to experience the qualities of the studio directly. Their cases were nominated at various advertising festivals in The Netherlands. Perhaps because of the music? And last but not least, the Casefilmband case has been nominated three times at the ADCN advertising festival itself. We succeeded in introducing Soundcircus to Dutch creatives and showing them Soundcircus is the right place for music composition.

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