Cannes Lions

SOUTH AFRICA TOURISM

CONTRACT ADVERTISING (INDIA), Mumbai / SOUTH AFRICA TOURISM / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

While people were waiting for the traffic light to turn green, they noticed a zebra crossing that didn't look like a conventional crossing. Instead, they were surprised to see the stripes of a real zebra in its place.

Outcome

The South Africa Tourism website received a significant number of hits. Also travel agencies around the area received a significant number of calls wanting to know more about South Africa.

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