Cannes Lions
CONTRACT ADVERTISING (INDIA), Mumbai / SOUTH AFRICA TOURISM / 2007
Overview
Entries
Credits
Execution
While people were waiting for the traffic light to turn green, they noticed a zebra crossing that didn't look like a conventional crossing. Instead, they were surprised to see the stripes of a real zebra in its place.
Outcome
The South Africa Tourism website received a significant number of hits. Also travel agencies around the area received a significant number of calls wanting to know more about South Africa.
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