Cannes Lions

SOUTH AFRICA TOURISM

CONTRACT ADVERTISING (INDIA), Mumbai / SOUTH AFRICA TOURISM / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

While people were waiting for the traffic light to turn green, they noticed a zebra crossing that didn't look like a conventional crossing. Instead, they were surprised to see the stripes of a real zebra in its place.

Outcome

The South Africa Tourism website received a significant number of hits. Also travel agencies around the area received a significant number of calls wanting to know more about South Africa.

Similar Campaigns

7 items

The Democracy Shield

NOVA, Brasilia

The Democracy Shield

2024, GOVERNMENT OF BRAZIL

(opens in a new tab)