Cannes Lions
HUNGRY MAN, New York / NIKE / 2012
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“Copa Barrio” celebrates each nation’s unique footballing point of view, while encouraging fans to support their “Barrio” during South American Copa America tournament.These unique grassroots films, depict the players in their respective countries recruiting neighborhoods for the Barrio battle. Filmed live, with no scripts to adhere to, the players have been captured interacting with their fans in a never before seen way.
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