This web banner advertisement is for a snack called "SOYJOY" by Otsuka pharmaceutical co.

The targeted audience are female office workers.We used the site MSN Japan to produce a story to make them understand more about the new snack.In this web banner advertisement, something happens when you are tempted by the cake and move your mouse over to it. We wanted to offer them the chance to lose weight without strict discipline.Try SOYJOY- a healthy sweet made of soy beans and fruit.It makes losing weight easier.That’s right; 'SOY JOY Strawberry' is a tasty sweet which fits into a healthy diet.