Using the challenge of being creative and developing a notorious campaign for awards that require the utmost creativity, we are developing the best anti-campaign in the history of the Awards. The anti-campaign consisted of developing a teaser campaign with a happy ending, that integrated all the supportive media that we use in marketing, all the ones we know so well: microsites, banners, mailings, e-mailings, blogs, etc. and a few others like demand sheets on the façades of agencies.1.500 blog visits with the launch of the audio taps, 3000 visits in one week.