In the US, movies from Europe are usually perceived as slow and boring. Especially compared with movies that come from Hollywood. We had the opportunity to show people that this perception was wrong. And we had the chance to make our case right in the heart of Hollywood, offering people a fresh and different approach to cinema by inviting them to this Cinema Festival.

We did an entire campaign of three commercials with a budget that was less than $30,000. The client had a very small budget and they wanted to have a campaign to use different commercials to be air previous the festival. The solution was having three spots that use a very particular technique.

Each spot was made by a unique shot of 4 seconds. By looping that unique shot several times during the spot, we created the stories playing with the copy. The campaign was shot at one single location allowing us to be more cost effective. And because every commercial required shooting a scene of just four second per spot, we can say that shooting this campaign was the fastest shoot that we ever being before.

We increased the audience of the festival 35%. Bringing people from different backgrounds and nationalities.