Tea in the region is one of the most common beverages and scientifically a strong cup of tea helps you open emotionally. Which makes the product the best way to have deeper conversations, not just the everyday chat.

The challenge the brand was facing is that it was losing relevance among Arab audiences, especially women.

We set out to revert the situation.

The film shows an old Arab man being invited for a conversation: to advise an anonymous Arab woman sitting behind a curtain. She is here to talk about her marital discord and whether her decision to get a divorce is the right one.

The conversation becomes a see-saw between societal norms and a woman’s self-conviction. The man finally yields to her point of view, that her and her daughter’s happiness are more important.

What he doesn’t know that he’s been talking to his own daughter, whose voice was morphed. Then, it becomes a question of whether he will change his opinion in light of this fact or stand by his daughter.

It was based on a real conversation of Ohoud, the woman featured in the film.

The film was scripted through interviews with Ohoud, the woman in the film. It’s based on her real-life conversation with her father and journey to getting a divorce in the male-driven Saudi society.

Considering the stigma, it was important that the film did not vilify her decision and ensured that her reasoning comes across strongly. Moreover, the conversation had to keep in mind the cultural relevance and the Arabic language nuances.