Cannes Lions

Speakers

PROLAM Y&R, Santiago / COMUNIDAD MUJER / 2017

MP3 Original Language
MP3 Original Language
MP3 Translation

Overview

Entries

Credits

Overview

Description

To show the unfair salary difference that exists in Chile between men and women, we will use the radio announcers as an example. The man will say a radio ad phrase in a short format and the woman will say the same radio phrase, but in an extended version.

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