Instead of being ‘another point-of-sale piece’, our Special Delivery was a far more powerful way to engage the retailer. Once they saw the difference Vision Australia could make to the blind’s independence, they were more than happy to support the campaign and display the signage.

The piece supported the broader ‘Eftpos Giveback’ campaign, encouraging retailers to become advocates of the campaign and remind people to use Eftpos.

250 major retailers participated in Sydney and Melbourne, contributing to record results for the national campaign:

• Eftpos’ busiest month ever (despite a decline in retail spend)

• $1 million raised for a new guide dog facility

• Twice as many guide dogs can now be trained in Australia

• Donations for Vision Australia 60% up on Dec 2011