We sponsored a new reality TV format called “Perfect Bride”. 7 young bachelors in one house are looking for their future brides. Their mothers live with 10 potential brides to be.

Brand awareness increased from 23% to 44% [Source: TNS KPI tracker]. +312% media value worth $ 784.000. Product sold out after first 3 weeks. It sparked discussion in online forums, social networks and blogs. Coverage in trade press. Globally circulated as successful case study across Kellogg’s network