Every year during the holidays, women gain weight indulging in seasonal festivities. Obviously, this is a setback for women. Our objective was to inspire them to get back on track and regain their confidence by taking the Special K challenge.

We illustrated some of the positive emotions that come with managing one’s weight successfully—confidence, sass, joy and triumph.

Despite a declining category, sales for Special K increased by 2.8% over the previous year, which resulted in the highest share of the category in the brand’s history.