Cannes Lions
LEO BURNETT, Bogota / KELLOGG'S / 2004
Overview
Entries
Credits
Execution
Packaging has traditionally been a strong vehicle for Kellogg's products, our challenge was to use our shelving space in a different manner, breaking away from the usual way cereal boxes are displayed and thus differentiating our product by a simple twist.
Outcome
The client's desired trial goal was achieved without costly mass media campaigns and a minimum effort in negotitating with the major Supermaket chains.
Similar Campaigns
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