We created a VIS identity and packaging redesign, establishing global principles to be implemented regionally.

Our approach was to declutter the packs, bring food, taste and nutrition to the fore and re-energise what was once an iconic and well established brand.

An evolution of the brandmark - Removing dated photoshop affects and unnatural food cues, we embrace the iconic K and bring it back to reality via a vibrant iconic red brand colour resulting in a unified, confident and modern mark.

Packaging framework – Enhancing navigation by creating a consistent framework and hierarchy that could be applied to all formats across all markets.

Food treatment - A distinct food depiction has been created to look honest, real and differentiated. Our photography style is appealing and not dietary and celebrating colours that are found in nature, not a laboratory.

This new visual identity has reinvigorated the Special K brand. Creating a refreshed and iconic brand, with increased shelf appeal and shifting old perceptions of a bland dietary cereal appropriate to today’s female generation.