NetEase Cloud Music (NCM) and Hangzhou Subway launched the campaign ”See the power of Music”, a special project that aimed to touch the heart strings of metro passengers. Under this campaign, 85 heart-touching music critics (UGC) were being extracted from NCM platform comment areas. Then these critics were putted on Hangzhou Metro Line 1 trains and Jiangling Road metro station, enabling passengers to feel the power of music with the 360°display