Cannes Lions
TBWA\HELSINKI, Helsinki / INSTRU OPTIIKKA / 2009
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It's a story about a man who takes the same tram everyday, butbecause of his bad eyeglasses he totally misses a beautiful lady who isinterested in him. An optician travelling in the same tram notices thesituation and decides to help the man. The man gets a new pair of glassesand the next time on the tram, sees clearly all the way to the back of the tram. He sees a beautiful lady - who is actually a different person than the viewer would expect. Thanks to the caring optician, they fall in love and live happily ever after.
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