Cannes Lions

SPECTACLES FOR DEVELOPING COUNTRIES

NOVOCORTEX, Woerden / VUMC & D.O.B. FOUNDATION / 2007

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Product: U-specs are universal spectacles that can be adjusted by wearers to suit their own eyesight. The U-specs' lenses are formed from two parts that can slide in opposite directions, changing the lens power from -6D to -1D.Objective: create a banner that illustrates that spectacles are adjustable.Target group: (sustainability) managers of Dutch companies and international NGOs.

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