We found our inspiration on the street. An obstacle that is the bane of every motorist’s life…

The speed bump.

We decided to create our own – the world’s largest speed bump - measuring 10m wide, 1.5m high and 6m deep. This enormous obstacle would be the most challenging speed bump anyone had ever encountered.

Built to a height and gradient that only our Range Rover Evoque could approach and climb over (just) with less than a centimetre to spare.

We positioned our Speed Bump in public on a London street for the day and hid ourselves away with a multitude of hidden cameras to watch what unfolded…

The event itself garnered attention from the moment we turned up. Once the build was complete and we were tucked away with our cameras, the reactions of motorists (not to mention passing pedestrians and the more adventurous runners and cyclists) amazed us. In a short time we had a typical London backstreet tailback - the perfect audience for our product demonstration. When the film of the event went live, we were even more astonished. With little to no paid push or PR, we hit over 2 million views in the first weekend. To date it has garnered over 9 million views making it the most successful social film ever produced for Land Rover.