To place donation boxes and posters at supermarket cashier is because there are always many people, who sometimes have changes on hand. A call-for-action poster here helps to encourage people to donate their coins for goodness and help those poor children.The poster is produced by magnetized rubber, so coins can be easily magnetized on it. Let coins form the shape of a kid’s leg on the poster, it reminds everyone: your hands make those disabled children live better.

During its on-air period in Beijing, the creative called up much attention and many consumers donated for this commonweal project and successfully collected about 120,000 Yuan during a month.