Cannes Lions
SMUGGLER, Los Angeles / REEBOK / 2010
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Starring two of the biggest players in the NHL today, Sidney Crosby and Maxime Talbot (teammates on the Pittsburgh Penguins), the commercial takes the viewer to visit the home of Sid, where he and Max revive relaxing moments with an old washing machine in the basement of his parents’ house, which served as a target for the first tee Sid during his childhood. The dryer is currently located in the Hockey Hall of Fame.
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