Situation

In France, culinary traditions run deep, and people appreciate their tried-and-true favorites.

Brief

To launch a radio campaign that promotes KFC’s Half Tenders, Half Hot Wings Bucket and positions it as the perfect choice for those who crave flavor without unnecessary risk, specifically tailored for the French market.

Objective

Target the adventurous foodies who secretly harbor their own culinary escapades but prefer to keep their taste buds grounded.

In France, where culinary traditions are cherished, KFC faced a challenge: celebrating thrill-seekers while honoring familiar flavors. The radio campaign introduced the Half Tenders, Half Hot Wings Bucket as the ideal choice for flavor enthusiasts who seek excitement without unnecessary risk.

In the “Spice Up Your Life (But Not Too Much)” campaign, KFC playfully pokes fun at those who take un-risky risks in their everyday lives. By celebrating just the right amount of spice and flavor, the campaign strikes a balance between adventure and comfort, all while respecting French culinary sensibilities.

Awareness Boost

The campaign introduced the Half Tenders, Half Hot Wings Bucket as a flavorful choice.

Engagement

By playfully mocking those who take safe risks, the campaign resonated with audiences.

Brand Perception

KFC positioned itself as a brand that embraces flavor while respecting French culinary sensibilities.

The campaign reinforced KFC’s unique voice and creativity.