Cannes Lions

SPIEGEL MAGAZINE

DDB DUSSELDORF, Dusseldorf / SPIEGEL-VERLAG / 2006

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Overview

Entries

Credits

OVERVIEW

Description

Animated images of toy tanks and soldiers, that become the face of US President Bush, which is part of magazine "The Spiegal"."Spiegal Readers know more".

Execution

Viewers seeing the CLP will be surprised, because the well known images reveal a new story. Many icons - instead of the usual matrix dots - form the face of a prominent person. All of these icons are part of his personality/work and give the viewers more background to his life. This surprising discovery leads to a closer and profound examination of the topic as well as of the magazine. Which proofs the claim again.

Outcome

The CLP's were talk of the town and highly appreciated. People gathered around the posters, discussed them, were surprised and amused. And they spent more time in front of the motives because they were engaged in the discovery of the details.

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