Cannes Lions
LEO BURNETT FRANKFURT, Frankfurt / KLAMAUK / 2015
Overview
Entries
Credits
Execution
To set ourselves apart, we took a really close look at our target group. And we met many interesting characters in the process. This inspired us to interpret these characters as mythical figures. And we developed corresponding futuristic inventions, such as the “insane tasty toaster” and the “incredible muscle suit”. Soon, a complete parallel universe was born. All brought to life on our album covers in a unique illustration style, giving every single cover a story of its own.
Outcome
As a result, Klamauk vinyls are searched-for collector‘s items, requested by fans all over the world.
Similar Campaigns
7 items