Anyone who loves TV series fights every day against a terrible enemy: spoilers.

But perhaps the launch of the third season of Gomorra, the award-winning original production of Sky, can do something about it.

The most evil characters from the most evil TV series are taking their threatening ways to social media, menacing those people that can’t keep their mouths shut online and ruin the show for loyal fans.

The Gomorra profile on social platforms replied to these fellas with a unique video in which one character is giving him a final warning about spoiling a specific show.

The Spoiler Killers project is based on a digital tool that can generate a lot of customizable videos from the most bloody Heads of Secondigliano, amplified by an integrated campaign (TV, digital ADV, social network (organic and paid), partnership with digital platforms, Instagram Facebook and Youtube influencers, OOH and PR ) to recruit more fans and at the same time terrorize all of their friends who make spoilers. With a subtle and cynical logic that any bouncing boss would appreciate: be able to talk about Gomorra, exploiting conversations about the most famous rival TV series.

Scanning conversations online in real time, we targeted those users who were spoiling the hottest series on TV.

The Gomorra profile on social platforms replied to these fellas with a unique video in which one character is giving him a final warning about spoiling a specific show.

Spoiler Killers reached the majority of our core target audience, interacting

with more than 2MM users and generating over 60k unique videos

that were shared online.

Overall, the campaign generated an 89% positive sentiment from users and this helped

to drive up subscriptions. Compared to the same period from the previous year, Sky had almost doubled the number of new subscribers.