Cannes Lions
ABBOTT MEAD VICKERS BBDO, London / BIRDS EYE / 2011
Overview
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Credits
Description
Birds Eye needed to remind older consumers about frozen meals to ensure continued sales and with it, distribution. The creative brief was inspired by the fact that the target audience often watch TV whilst eating their evening meal.
SolutionWe borrowed familiar scenarios from two of the most popular genres featured on ITV3: Crime and Period drama. Over a series of 10 idents we put Birds Eye at the heart of the action.
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