To create social buzz and PR around Halloween we transformed a Tesco store into a Spookermarket to have some seasonal Halloween fun. Rigged with pranks, such as severed heads behind the toilet paper and a ‘poltergeist’ controlled trolley, we gave our unsuspecting customers a fright. The film was designed to entertain and engage our audience, ultimately leading them to our four Tesco halloween help videos, accessible wherever they choose to consume the content.

These, how-to-spookify, films then helped people to transform their home into a fun Halloween environment.