Cannes Lions
MEX, Kiev / FITNESS ACADEMY / 2012
Overview
Entries
Credits
Execution
We got in cooperation with bakery that supplies bread to local stores.Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness centre inside the box.
Outcome
2,996 packs of buns sold the first month.
658 people came for a trial session, 217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.
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