Cannes Lions

SPORT CLUB FITNESS ACADEMY

MEX, Kiev / FITNESS ACADEMY / 2012

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Overview

Entries

Credits

Overview

Execution

We got in cooperation with bakery that supplies bread to local stores.Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness centre inside the box.

Outcome

2,996 packs of buns sold the first month.

658 people came for a trial session, 217 purchased membership cards.

That increased the number of fitness centre clients by 25%.

FIT BUNS sales generated 115% return on investments.

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