The region-wide integrated campaign focuses on kids, their parents, and the lifelong benefits of playing sport. The campaign is supported by resources specifically designed to educate parents, motivate children and help them to unleash their full potential through playful movement.

Created to target a young audience en-masse via social media, this epic spot is beyond anything a Middle Eastern audience had ever seen – fast-paced, loud, brave and bold. There was no brief apart from to make it fun – it was that simple.

Signature cinematic sound creates a seamless soundscape that is like experiencing a bonkers cartoon; completely immersive, arresting, in-your-face audio that is full of fun and perfectly reflects what is in the pictures and leaves a smile on your face. Sounds travel, panning left and right to give a sense of immersion and yet space within the full-on music mix.

Nothing is lost on mobile devices, so much thought was given to overall treatment of the sound design and music so everything within the mix cuts through as intended and the overall effect is wonderfully dynamic.